I always encourage people to buy in thoroughly to whatever they are in to. It shows a serious lack of character, I think, to hover on the edge of something being cool and cynical and never getting your hands dirty – kind of belonging, but without ever getting committed. I’d much rather get involved in whatever I do, despite the risk of getting egg on my face. You can always change your mind later. The trouble with getting committed to your own project, though, is that it can be quite hard to reconcile your own commitment with an attitude of acceptance and encouragement of a project whose values or raison d’etre seems to oppose your own.